Social Influencer CO2e audit and offsetting.

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Independent Scope 3 compliant audit of CO2 outputs for your online advertising

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The CO2 Register - Public listing & inbound link to your website - View the Register

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Influencer CO2 offsetting

we calculate your social channel carbon emissions and offset them all.

Our website CO2 audit includes a full analysis of your traffic volumes, hosting requirements and data storage to ascertain the volume of CO2 released. We then offset the websites full end to end impact from the primary server host to user. Get your site listed on our CO2 public register with site backlinks. We provide the CO2-Neutral certification you need to confidently promote your full CO2 neutral status.

50,000 subscribers

youtube.com

3804 Kg/year

CO2e created

£95 monthly

CO2e offset cost *approx

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What is "end to end" CO2 analysis?

There are multiple steps required to deliver your website content to an end user. At the most basic level your website sits on a server provided by a web host (1). At the point a request is made to view your site content a DNS server associates the request with your domain (2). The users Internet Service Provider (ISP) usually pulls the content from a server located geographically closer to the users location via a Content Delivery Network (CDN) server (3). Your content is then delivered to your Internet Service Provider (4). The ISP usually pushes the content through to a delivery server (5). Finally, the content appears on the users device (6), and this is before we even mention 'back-ups' and databases! It's true to say, your content goes on a global digital journey every day. We just can't account and review every websites journey for each user, but we can prepare for the trip and provide a realistic assessment of the real CO2 impact.

Social Influencer CO2 Audit & Offset

Methodology

Scope 3 ISO14064 CO2/GHG calculation methodologies are designed for evaluating a businesses true emission's and take into account an organisations energy useage as well as evaluating suppliers (upstream) and user's energy inputs (downstream). Our calculations mirror this methodology and assign values to up and down stream energy useage. Therefore we calculate your energy useage and CO2e impact from platform through to your viewers/followers engagement. Sustainable Web Design Model (SWDM) guidelines.

The platforms have made varying strides in reducing CO2e emissions by reducing their own energy requirements and utilising renewable energy sources. We take this into account in our calculations and therefore the CO2e emission calculations have lower values for operational energy useage.

The format for your digital content and video quality especially will impact potential emissions hugely. We take into account the formats used and served to take into account the file sizes used.

Users encounter and engage with your content as they navigate the social platforms, this content is distributed by delivery networks and internet service providers, it is delivered to a router or a mobile mast and ultimately viewed on a device owned by your users. Our analysis is data driven and takes into account the volume of transmitted data which is we believe the fairest way to assess environmental impact.

We include variations in the calculations based on the International variations in CO2e output for the respective national grid. Different countries have varying CO2e outputs based on their reliance on sustainable and fossil fuel use. For instance the United Kingdom produces 0.225 Kg/CO2e per kWh whereas the USA produces 0.356Kg/CO2e per kWh. Our methodology ascribes the national value to and is adjusted based on where the majority of users engage.

SWDM acknowledge there are arguments for calculating CO2e emissions in a different way. We are confident that the methodology is a fair over-estimate of useage.

Description Title

Audit processes do vary slightly from platform to platform. To accurately measure your Social channel's CO2e output we require verification of the following:

- views of your content

- The size of your audience

- The size of the content delivered in Mb

- user location

- user device type split

The data can be found within your analytics. We do not retain any data provided, however values will be used to calculate your emissions and we ask to be provided with this information. We can help you find this data easily on a call if you need assistance.