Scope 3 ISO14064 CO2/GHG calculation methodologies are designed for evaluating a businesses true emission's and take into account an organisations energy useage as well as evaluating suppliers (upstream) and user's energy inputs (downstream). Our calculations mirror this methodology and assign values to up and down stream energy useage. Therefore we calculate your energy useage and CO2e impact from platform through to your viewers/followers engagement. Sustainable Web Design Model (SWDM) guidelines.

The platforms have made varying strides in reducing CO2e emissions by reducing their own energy requirements and utilising renewable energy sources. We take this into account in our calculations and therefore the CO2e emission calculations have lower values for operational energy useage.

The format for your digital content and video quality especially will impact potential emissions hugely. We take into account the formats used and served to take into account the file sizes used.

Users encounter and engage with your content as they navigate the social platforms, this content is distributed by delivery networks and internet service providers, it is delivered to a router or a mobile mast and ultimately viewed on a device owned by your users. Our analysis is data driven and takes into account the volume of transmitted data which is we believe the fairest way to assess environmental impact. 

We include variations in the calculations based on the International variations in CO2e output for the respective national grid. Different countries have varying CO2e outputs based on their reliance on sustainable and fossil fuel use. For instance the United Kingdom produces 0.225 Kg/CO2e per kWh whereas the USA produces 0.356Kg/CO2e per kWh. Our methodology ascribes the national value to and is adjusted based on where the majority of users engage.

SWDM acknowledge there are arguments for calculating CO2e emissions in a different way. We are confident that the methodology is a fair over-estimate of useage.